O ur P hilosophy
The artisanal jargon “wadukuri” refers to creating a circular object with the most fundamental jewelry-making technique. The key aspect of “wadukuri,” is the presence of a core which everything turns around, making it the linchpin of the corporation. Upholding the sentiments of togetherness and wholeness embodied in a circle, we strive to build wholesome relationships with people through the art of jewellery.
To promote positivity in society and inspire interconnection between people and the environment through creativity, culture, and shared experiences.
To uphold the 5000-year legacy of jewelry-making with confidence and expertise, and to build a sense of community among employees, consumers, and families and friends.
Fulfilling customers' wishes is our top priority.
We strive to deliver quality services, jewelry cherished by wearers, and to strengthen human connections.
We aim to create an environment that inspires growth and possibilities, knowledge and experiences to pass on to future generations.
To continually seek self-improvement and new challenges.
To become independent and all-round in various sectors within the corporation.
To polish one’s skills in the digital aspects, the manufacture of jewelry, and the sales floor to meet the demands of society.
To discover the joy and meaningfulness of jewelry-making and convey them to others.
To celebrate individuality and value different opinions.
To cultivate optimism.
We solely make jewelry, and we only sell jewelry made in-house and by ourselves.
H istory & Milestones
First-generation founder Kenji Fujimori moved to Tokyo to pursue his studies at the university. He lived with his uncle Seiha Ogawa—a dedicated metal sculptor and a jewelry artist, and became his apprentice throughout four years of his studies.
Mr Kenji established a home-business at Sangenjaya, Tokyo. He came up with original jewelry designs, crafted them at his home-based engraving atelier and sold his works.
After graduating from university, Mr Kenji travelled to Paris by recommendation of Mr Ogawa to further his studies in sculpture for another four years before returning to Japan.
Fujimori Pte. Ltd. incorporated. The business grew mainly from the manufacturing of wedding rings and the wholesaling to department stores and specialty stores. In the same year, ADAM, a retail store which houses hand-made jewelry by in-house designers at Sangenjaya, was launched.
The atelier moved near Sangenjaya Station
(Royal Mansion Room 405) for business expansion.
Kenji Fujimori's third son Takashi Fujimori retired from his 3-year job at a system consulting agency and pursued a one-year study in Florence, Italy. After returning to Japan, Mr Takashi established Bottega Fujimori Pte. Ltd. and took over the retail store ADAM as an independent business.
Mr Takashi succeeded Fujimori Pte. Ltd.
Business-to-Consumer (B2C) brand MITUBACI established and headed by in-house artisans.
The business participated in a jewelry exhibition in Singapore, which led to the expansion of business overseas.
The launch of The Tokyo Jewellery event at Isetan, Singapore.
In the same year, global event at Takashimaya, Singapore, and local events at department stores (Nihombashi, Takashimaya Shinjuku) were held.
First overseas flagship boutique FUJIMORI/KAJITA launched at Takashimaya Singapore.