ur hilosophy

WADUKURI

“Wadukuri,” an artisan’s jargon, refers to the most fundamental process of molding a ring by the metal engraving technique. Upholding the sentiments of “Wadukuri,” we embrace the importance of the notion of fundamentality in jewelry-making and in pivoting the corporation.

To promote positivity in society and inspire interconnection between people and the environment through creativity, culture, and shared experiences.

VISION

  To uphold the 5000-year legacy of jewelry-making with confidence and expertise, and to build a sense of community among employees, consumers, and families and friends.

MISSION

OUR OBJECTIVES

Fulfilling customers' wishes is our top priority.

We strive to deliver quality services, jewelry cherished by wearers, and to strengthen human connections.

We aim to create an environment that inspires growth and possibilities, knowledge and experiences to pass on to future generations.

STAFF ASPIRATIONS

To continually seek self-improvement and new challenges. 

To become independent and all-round in various sectors within the corporation.

To polish one’s skills in the digital aspects, the manufacture of jewelry, and the sales floor to meet the demands of society.

To discover the joy and meaningfulness of jewelry-making and convey them to others.

To celebrate individuality and value different opinions.

To cultivate optimism.

OUR PRINCIPLES

We solely make jewelry, and we only sell jewelry made in-house and by ourselves.

H istory & Milestones

1958

First-generation founder Kenji Fujimori moved to Tokyo to pursue his studies at the university. He lived with his uncle Seiha Ogawa—a dedicated metal sculptor and a jewelry artist, and became his apprentice throughout four years of his studies.

1970

Mr Kenji established a home-business at Sangenjaya, Tokyo. He came up with original jewelry designs, crafted them at his home-based engraving atelier and sold his works.

1962

After graduating from university, Mr Kenji travelled to Paris by recommendation of Mr Ogawa to further his studies in sculpture for another four years before returning to Japan.

1980

Fujimori Pte. Ltd. incorporated. The business grew mainly from the manufacturing of wedding rings and the wholesaling to department stores and specialty stores. In the same year, ADAM, a retail store which houses hand-made jewelry by in-house designers at Sangenjaya, was launched.

1990

The atelier moved near Sangenjaya Station
(Royal Mansion Room 405) for business expansion.

2004

Kenji Fujimori's third son Takashi Fujimori retired from his 3-year job at a system consulting agency and pursued a one-year study in Florence, Italy. After returning to Japan, Mr Takashi established Bottega Fujimori Pte. Ltd. and took over the retail store ADAM as an independent business.

2009

Mr Takashi succeeded Fujimori Pte. Ltd.

2011

Business-to-Consumer (B2C) brand MITUBACI established and headed by in-house artisans.

2012

The business participated in a jewelry exhibition in Singapore, which led to the expansion of business overseas.

2013

The launch of The Tokyo Jewellery event at Isetan, Singapore.
In the same year, global event at Takashimaya, Singapore, and local events at department stores (Nihombashi, Takashimaya Shinjuku) were held.

2019

First overseas flagship boutique FUJIMORI/KAJITA launched at Takashimaya Singapore.

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